Designed to move. Built to perform.

Forme shapes hospitality-driven fitness and wellness environments that people come back to.

We partner with ambitious founders, developers, and creative studios to design meaningful brands, spaces, and systems.

Let's build what's next

Design that delivers.

Our perspective is shaped by 15+ years of experience designing environments and building brands across fitness, wellness, and hospitality. From leading 30,000 sq ft commercial interior design projects to launching and scaling a premium fitness brand to $25M+ in annual revenue, we’ve seen firsthand what it takes to build spaces and businesses that actually work.

We lead with design thinking and bring an operator’s mindset to every engagement, balancing creative ambition with commercial reality.

A sauna room with wooden interior and a glass door, illuminated by pink lighting, next to a tiled area with a black hot tub and a small wooden bucket and ladle.
Hotel reception area with a marble front desk, digital check-in displays, and pendant lighting fixtures, with a seating area and large windows
Empty fitness studio with wooden floors, brick walls, black mats, green exercise balls, and mirrors.

What we do

At the center of our work is experience: how a space feels, functions, and brings people together. We start with the why and soul behind a business, then translate that vision into thoughtful design, clear strategy, and the right structures to support success.

We bridge vision and reality, bringing structure to complexity across brand, space, and growth. From early-stage concepting through multi-location scale, we help build strong foundations and beautiful experiences that foster authentic, lasting community.

  • Defining clear brand positioning, customer journeys, experience frameworks, and go-to-market strategy that align vision with execution across physical space, digital platforms, service design, and key touchpoints.

  • Shaping environments that support brand, operations, and community from early concept and layout strategy through design development, construction documentation, and delivery.

  • Building the systems, processes, and organizational structures required to grow, from operating procedures and software integration to service models and multi-location expansion.

  • Acting as a strategic partner to founders and leadership teams navigating growth, transition, or complexity by bringing clarity, perspective, and operator-level insight.

Learn More
  • The reception area of Steve Nash Sports Club Park Royal featuring a modern design with a black reception desk, white tiled wall, and seating area with chairs. In the background, there are cardio machines in the gym area.

  • Dark indoor cycling studio with purple and blue lighting, multiple stationary bikes arranged in rows, illuminated by stage lights and laser beams.

  • Modern gym with weightlifting equipment, including black shelves with dumbbells, barbells, and rubber medicine balls. Ropes are on the floor, and a black mirror wall reflects the room. The wall has the text "STRONGER TOGETHER" in white.

  • Indoor boxing gym with hanging black punching bags marked with a white logo, illuminated by purple and pink lighting.

  • Empty indoor swimming pool with dark surroundings and warm lighting near a sauna room.

  • A dimly lit gym with colorful lights, exercise benches, and suspended punching bags.

  • Indoor cycling studio with multiple stationary bikes under red and orange linear ceiling lights.

  • Interior view of UFC GYM with a front desk, red and black color theme, punching bags, a mat area for martial arts or workouts, and fitness equipment in the background.

  • Modern bathroom with wood lockers, a white bench, dark tiled wall, granite patterned backsplash, oval mirrors, sinks, and fluorescent ceiling lights.

  • Interior of a fitness studio reception with a check-in area, modern lighting, and signage for Barre Fitness and check-in Barre, featuring a white wall, digital devices on a white shelf, and a logo on the wall.

  • Dark, modern room with a massage bed, candles, and a kitchenette area with a small refrigerator and bottles on the counter.

  • A spacious yoga or fitness studio with pink lighting, black yoga mats neatly arranged in rows, and yoga blocks and black balls placed beside each mat. Large mirrors cover the back wall, with pink curtains beside the mirrors, and the ceiling has modern lighting fixtures.

  • A dark indoor cycling studio with rows of exercise bikes facing large screens showing a scenic mountain road. Blue lighting highlights the equipment and a person is on a stationary bike in front of the screens.

  • Interior of a modern gym with weight lifting equipment on the left and a row of treadmills on the right, a person walking on a treadmill, glass window in the background.

With you every step of the way

We stay closely involved through the moments that matter, working as an extension of your team from early thinking through execution and beyond. Our role adapts based on where you are and what you need, always focused on thoughtful progress and results that hold up over time.

Our work typically moves through five phases:

  1. Discovery & Immersion

  2. Concept & Strategy

  3. Comprehensive Design

  4. Guided Execution

  5. Follow-Through & Support

Connect with Forme